One topic in American Soccer that gets covered in depth and then neglected only to resurface again is how college will play a role. Many dream that professional teams (at least in the MLS) will all have quality academy programs that will develop stars for both the domestic leagues and the national team.
So, I decided to look at some stats over at the NCAA. Here’s what I looked at. I only made notes on the Division one teams by the way.
When we think of our favorite teams, we don’t only think of their star players or achievements but in terms of color combinations, patterns, stripes - design elements that come together to form a visual consciousness. We wanted to focus on this relationship between supporter and team from a completely aesthetic point of view.
Strip away the history, the words, the sponsors and ask ourselves what is iconic about a visual identity and how can this intangible notion be reduced to its essence? We knew this would be a chance to do something entirely unique.